The price of Audi India, the world's quality German luxury car manufacturer, is going up by as much as two percent across all models. The Indian subsidiary of the German car maker said this is due to rising input and transportation costs that affect the entire automotive industry.
"Rising inputs costs are compelling us to increase prices by up to two per cent effective June 1, 2024," Balbir Singh Dhillon, Head of Audi India, said in a statement.
He added, "The price correction aims to ensure sustainable growth for Audi India and our Dealer partners. As always, it's our endeavour that the impact of rising costs is as minimal as possible for our customers."
This is not the first time Audi announced the same. In the past, the company had announced a price increase of up to two percent for all models in the country, effective from 1 January, 2024.
Despite all the hurdles, such as supply chain difficulties, Audi India showed remarkable resilience, with 7,027 units being sold in the Financial Year 2023-24, registering an impressive 33 percent growth. In the first quarter of 2024, the company sold 1,046 units and, by all means, the company has been struggling compared to the same period last year, due to ongoing supply chain difficulties.
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