Audi India to Implement Up to 2% Price Increase Across All Models Starting May 15

Audi India, the German luxury automobile manufacturer, on Friday announced that it will raise prices by up to 2 percent across all its models from May 15. The company is raising prices due to increases in exchange rates and input costs.

The company confirmed in a statement that the ex-showroom prices of its models would go up by up to 2 percent. Balbir Singh Dhillon, Managing Director at Audi India, stated, "We are charging a price adjustment of a maximum of 2 percent due to increase in the exchange rate as well as the input cost."

He further elaborated, "This price hike is vital to Audi India as well as its dealer partners if we are going to continue growth. We strive to ensure that the impact on our customers resulting from the price hike remains as minimal as possible."

In the first quarter of 2025, Audi India reported sales of 1,223 units, reflecting a 17 percent growth compared to the same period in the previous year. This growth was attributed to Audi’s varied product range and improved supply chain efficiency. Popular models contributing to the surge in sales included the Audi Q7 and Q8.

Audi India's pre-owned car business, 'Audi Approved: plus', also clocked robust expansion, with its sales increasing by 23 percent year-on-year during Q1 2024.

Dhillon highlighted that the sales expansion "reconfirms the faith of our clients in the Audi brand and stability of our product line." Through 2024, Audi India retailed a combined total of 5,816 units, also surpassing the 100,000 units sold mark in India.

The used business, 'Audi Approved: plus', posted robust growth, with 32 percent sales growth in 2024 over the previous year. The group also posted a 36 percent sales boost in fourth-quarter 2024 compared with the third quarter due to improved supply conditions.

Audi now has 26 centers across key Indian cities and plans to further extend its presence to meet the growing demand for pre-owned luxury cars.