Smartphone
Indian consumer tech brands stand tall against Chinese invasion
The secret sauce behind the success of homegrown audio and wearable brands like BoAt, Noise and Fire-boltt has been a healthy mix of product, price, placement and promotion.
TECNO unveils its 1st exclusive retail outlet in New Delhi
Located in East Delhi at the TECNO branded Laxmi Nagar Metro Station, which is also close to one of the busiest mobile cluster markets in Delhi. "Brand TECNO's first ever exclusive retail store is an addition to our overall over 50,000 multi-brand retail outlets that will allow customers to touch and feel their favourite TECNO products before making a buying decision," Arijeet Talapatra, CEO of TRANSSION India, said in a statement.
India smartphone market set to bounce back in Q3: Report
"Regional lockdowns, during April and May, in response to the second pandemic wave contributed to the decline. However, shipments bounced back in June. Xiaomi replaced Samsung at the top in terms of overall shipments for the second time in the last three years," said Shipra Sinha, Analyst-Industry Intelligence Group, CMR. For the entire year, CMR estimates point to a potential 5-8 per cent (YoY) growth in smartphone shipments.
India's online smartphone market to cross 50% in Q2 2021
The 5G smartphone shipments were up from 7 per cent in Q1 2021 to 15 per cent in the second quarter, as nearly every player doubled down on launching 5G-ready affordable devices. "Both April and May were better than expected as we have already mentioned that smartphone market stays resilient and we have seen a strong pent-up demand in June," according to CounterPoint Research.
Smartphone shipments to reach 1.38 bn in 2021, highest since 2015
"Smartphones are seeing competition for consumer spending from adjacent markets like PCs, tablets, TVs, and smart home devices, yet that hasn't slowed the market's path to recovery," said Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers. With 5G shipments expected to grow nearly 130 per cent in 2021, almost all regions outside of China will see triple-digit growth by the end of this year.
Indian PC market surges to 3.1M units in Q1 2021: IDC
Many companies remained fully remote or had adopted a hybrid working model to manage the growing concerns of the pandemic within the country. "As cases continued to rise, a few large enterprises procured PCs in bulk to manage their workforces, adopting these new working models for the long haul," said Bharath Shenoy, market analyst, PC Devices, IDC India
India smartphone shipments forecast down to 170M units in 2021
India's smartphone market will definitely witness a significant dip of more than 30 per cent in the ongoing second quarter (April-June period) and the festive season and pent-up demand are expected to drive the market in Q3 and Q4, according to Counterpoint Research. Consumers will prefer online channels for buying smartphones due to Covid-19 fears.
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