Myntra onboards record 1.2 mn new users during its Big Fashion Festival, with 45% of overall visitors from small-town India
As customers shopped in plenty for fashion, beauty and lifestyle products during the event, the 'Myntra Big Fashion Festival' saw over 45 percent of visitors coming from tier 2 and 3 cities. The top non-metro cities during BFF were Guwahati, Bhubaneswar, Dehradun, Jammu, Imphal, Mysore, Siliguri, Udaipur, Cuttack, and Jalandhar.
Myntra sells record-breaking 50 lakh products on Day 1 of EORS-16
India shopped a record-breaking 50 lakh products in the first 24 hours of Myntra's EORS sale that is being held from June 11-16. On Day One, 2.6 million items were shipped within the first 24 hours of the event. "The upwardly-mobile fashion-forward consumers have once again welcomed EORS with a hearty opening, purchasing ~50 lakh products within the first 24 hours to cater to their fashion and beauty needs," said Nandita Sinha, CEO, Myntra.
Myntra EORS 16 set to serve 50 lakh shoppers between June 11-16
The event, which will be held from 11 to 16 June, is going to be bigger than previous versions, comprising the biggest-ever collection of 14 lakh styles across over 5,000 brands. It is set to provide unprecedented offers from fashion, lifestyle, beauty, and personal care and home categories, catering to over 50 lakh unique customers across the country.
Day 1 of Myntra's EORS-15 witnesses 1.6 mn shoppers purchasing 3.5 mn products
The company said that over 7 lakh items were purchased within the first 3 hours of the mega fashion carnival that went live in the wee hours of December 18. "Day one of EORS-15 has been phenomenal. With 1.6 million shoppers so far and over 40 per cent growth in new users shopping on Myntra over the previous winter edition, day 1 of EORS-15 has broadly exceeded our as well as our brand partners' expectations," Sharon Pais, Chief Business Officer, Myntra, said in a statement.
Myntra registers biggest-ever opening day for its Big Fashion Festival
The opening day saw an overwhelming response with over 19 million visitors from across the country, making it Myntra's highest-ever Day 1 of BFF thus far. The first day of the eight-day event witnessed customers shopping over 4 million items, of which 40 per cent of the orders were from Tier 2 and 3 cities and beyond.
Myntra's day 1 of EORS brings joy of shopping to 12L customers
Nearly 53 per cent of first-time customers came from Tier 2-3 and beyond making their first purchase on Myntra, giving the 14th edition a major fillip. In the biggest ever spike, one million new customers installed the Myntra app, making the most of the day 1 value offers. Myntra witnessed 6 times growth over BAU on the first day, with a majority of shoppers placing orders for men's casual wear.