Myntra

With over 23 lakh styles from over 6,000 brands, the fourth edition of the Myntra BFF offers one of the biggest assortment of selections across fashion, beauty and lifestyle ever and expects over 8 million customers to shop during the festive carnival. Over 5 lakh new styles have been added from brands that are popular among non-metro customers.

Ahead of the 18th edition of the highly-anticipated End of Reason Sale (EORS), its biannual fashion event, Myntra is all set to cater to the outfit styling aspirations of shoppers like never before and taking fashion to the next level with this next-gen product discovery and purchasing feature.

Indian fashion enthusiast buyers will now have access to all the latest super-trendy, chic, and leading collections across women's wear of Missguided. With all the trending clothing of Missguided, Myntra has brought a new array of options for the fashion-first consumers in the country, especially in the age groups of 16 to 25 years.

About 23,000 items were sold within the first 12 hours of going live and over 51,000 by the end of the day on September 1, the launch day, largely from the tops, dresses, and jeans categories, with pink, orange, purple, black and brown as the most sought-after colours. Shoppers started early so as to not miss out on their favorite styles, colors, and sizes to the dash, picking up 6.9k items through 2.8k orders within the first one hour of the opening day.