ASUS

In a bid to empower users, ASUS India on Thursday launched a new 13.3-inch OLED Windows detachable laptop, Vivobook 13 Slate OLED, in the country. With a starting price of Rs 45,990, the newly launched product, which features the new ASUS Pen 2.0 Stylus, a magnetically detachable full-size keyboard and a detachable hinge, will is available across online and offline stores.

The laptop is 360 degrees convertible in form and features a Full-HD Anti-glare HDR OLED touch display panel, for the ultimate in viewing with professional colour and clarity. The new ExpertBook B5 Flip OLED (B5302) laptop is built for business success in style, with a precision-crafted and minimalist chassis that pushes the limits of lightness with magnesium aluminium premium construction, the company claims.

The ‘ProArt StudioBook 16 OLED' comes equipped with ASUS ‘Dial' for quick, intuitive adjustments while working with Adobe apps, such as Photoshop, Premiere Pro, Photoshop Lightroom Classic and After Effects. It also features a touchpad with three function buttons that supports the stylus.

In addition to the laptops,  Asus ProArt Lab was also introduced in the latest launch. It is a dedicated program for both budding and veteran creators from across the industry to come together, share and learn from one another.

Estimated to be valued at $1.02 billion in 2020, the Indian gaming market is expected to reach $4.88 billion by 2026, according to Mordor Intelligence. At Rs 1,64,990, the ROG Strix G15 inherits its design lines of the previous Strix models from 2019. ROG Strix G15 is made up of aluminium with a lot of vends to dissipate out the heat.

The new VivoBook series runs on the latest 11th Generation Intel Core processors along with Intel Iris Xe graphics and comes in four CPU variants - Intel i3, Intel i5, Intel i7 and AMD R5.

HP maintained the pole position with shipments of 4.3 million units and growth of 116 per cent in the second quarter. Lenovo took second place with 2.6 million units shipped increasing shipments by 82 per cent from a year ago and Acer secured a top-three position with growth of 83 per cent, propelling it above 1.8 million units in shipments," according to latest data from market research firm Canalys released on Thursday.

The new range of Chromebooks -- Flip C214, C223, C423 (touch and non-touch variants) and AC523 (touch and non-touch variants) -- will be available on Flipkart from July 22 onwards across the country. Powered by Intel Dual-core 64-bit processors and 4GB LPDDR4 RAM, Chromebooks give consumers the freedom of up to 10-11 hours' battery life for productivity and multi-tasking.

Weighing 210 grams in Midnight Blue colour, the smartphone (16GB +512GB) is designed and manufactured by ASUS for the 'Insider' community at the moment, and houses custom premium earbuds from Master & Dynamic, a Quick Charge 5 adaptor, charging cables and a protective case. On the back, there's a second-generation Qualcomm ultrasonic fingerprint sensor.

The new lineup comes wrapped with powerful new hardware in a stylish yet durable package and includes ROG Zephyrus S17 and Zephyrus M16 at RsA2,99,990 and Rs 1,44,990, respectively. The company also unveiled ASUS TUF Gaming F15 and F17 at Rs 1,04,990 and Rs 92,990, respectively.