YouTube, a subsidiary of Alphabet Inc.'s Google company, said the shopping features in India will focus on new revenue streams for creators and also help viewers find products from the favorite channels they watch. The YouTube Shopping affiliate program is the newest service to provide Indian creators with an exclusive avenue to diversify their income as they build a stronger relationship with their audiences.
Revenue is thus generated for creators who are eligible for the program anytime when viewers make a purchase on the retailers' sites after a click-through from the video.
YouTube Shopping has succeeded across the world, according to General Manager and Vice President of Shopping at YouTube Travis Katz. More than 30 billion hours of shopping-related content was watched in 2023. It is also launching the YouTube Shopping affiliate program in India, starting with Flipkart and Myntra. "We're now taking this same momentum to India with the launch of the YouTube Shopping affiliate program starting with Flipkart and Myntra," he declared while stressing very strong connections between creators and their audiences.
Brands are revolutionizing the way they market their products and reach out to the customer digitally through video. Commenting on this, Ravi Iyer, SVP and Head of Corporate Development and Strategic Partnerships, Flipkart Group said, "Flipkart and Myntra have over 500 million registered customers and the two companies understand the ever-changing shopping needs of a diverse consumer base.".
Households are expected to double by 2030 since the digital boom in India continues the report titled 'e-Conomy India' has revealed, while digital commerce is getting increasingly integral into day-to-day life. In fact, more than 110,000 YouTube channels across India boast over 100,000 subscribers as the report stated, marking the trust and authenticity of the creator ecosystem on YouTube.
More than 65% of the consumers of India say YouTubers are more trustable than old celebrities. So here is one of the websites which could influence a purchase decision through real connections.
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