Vivo emerged as India's leading 5G smartphone brand with 18 per cent market share in Q3, according to a new report. The Chinese brand achieved the numero uno mark as the 5G smartphone shipments gained momentum in the third quater.
Samsung takes the second spot with 16 per cent of the market share, according to CMR's ‘India Mobile Handset Market Review Report for Q3 2021' released on Monday.
5G smartphones now capture 22 per cent of the total market share of overall smartphone shipments and over 20 5G-capable smartphones were launched in this quarter, as per the report.
"With smartphone brands such as OnePlus, Oppo, realme, Samsung and Vivo prioritising 5G, and consumers seeking to future-proof themselves, 5G continues to gain momentum," Shipra Sinha, Analyst, Industry Intelligence Group, CMR, was quoted as saying by news agency IANS.
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"Together, these five brands shipped 5G smartphones in excess of $3 billion during Q3 2021," Sinha added.
With 47 per cent sequential quarter-on-quarter growth in Q3, smartphone shipments in India observed a robust consumer demand despite the supply constraints.
Xiaomi (23 per cent), Samsung (18 per cent) and Vivo (15 per cent) captured the top three spots in the smartphone market, followed by realme and Oppo.
The feature phone segment declined 21 per cent (YoY), driven by continued consumer transition to smartphones.
The 2G feature phone segment declined 27 per cent YoY, with itel (27 per cent), Lava (19 per cent) and Samsung (14 per cent) capturing the top three spots.
Samsung launched 10 new smartphone models including 7 5G smartphone models. Nearly 20 per cent of all Samsung smartphones were 5G capable.
The Samsung Galaxy M02, M02s and Galaxy A12 accounted for 34 per cent of its shipments, the report mentioned.
In Q4 2021, CMR anticipates the ongoing supply constraints, high components and logistics costs, and consequent high retail costs, to continue challenging smartphone brands.
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"In Q4 2021 and beyond, the supply chain constraints will continue to persist. Smartphone brands that are able to augment their component supplies, and plan in advance their market outreach strategies, will be able to succeed" said Anand Priya Singh, Analyst, Industry Intelligence Group, CMR.
