Yet it heralds a new era in AI, with more advanced on-device artificial intelligence featuring on its latest Galaxy S series smartphones - not to mention multimodal capabilities and personalized assistance functions. Three models of the Galaxy S25 – the Galaxy S25, Galaxy S25 Plus and Galaxy S25 Ultra -- were showcased during the Unpacked event at the SAP Center here.
Roh Tae-moon, head of the mobile business division at Samsung Electronics (KS:005930), highlighted the new series' focus on integrating AI into the operating system to redefine how users interact with technology.
"Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives," he said during the event.
All three variants will come powered by the Snapdragon 8 Elite Mobile Platform for Galaxy chipset, a custom version co-developed by Qualcomm Inc (NASDAQ:QCOM). and Samsung.
The company claimed that this is the most powerful processor yet in the Galaxy S series and promises up to 40 percent better performance with regard to power efficiency in scaling quality in its display.
The Galaxy S25 series is based on One UI 7, the AI-driven user interface of Samsung, which improves multitasking by reducing the need to use multiple apps and enables seamless interactions across applications.
The Galaxy AI agents, multimodal-enabled, allow the devices to interpret text, speech, images, and videos, thereby delivering a more natural user experience.
The Galaxy S25 is also equipped with better natural language understanding, meaning it can locate certain photos or adjust the size of text on the screen using voice commands or other things.
Its communications capabilities include live translation and interpretation, supporting 20 languages, plus new call transcription and summarization functions.
The Galaxy S25 series contains new tools built in through the collaboration between Samsung and Google (NASDAQ:GOOGL).
There is a dedicated side button that activates Google's Gemini assistant, thus allowing Samsung and Google apps to be stable within interaction.
The upgraded Circle to Search feature, first introduced on previous Galaxy models, can recognize phone numbers, emails, and web addresses directly on the screen to enable quick actions with a single tap.
The Galaxy S25 Ultra is fitted with a 50 million-pixel ultrawide camera, compared to the 12 million pixels on its predecessor. The ProVisual Engine, powered by AI, makes sure ultra-detailed shots come out in every lighting condition.
Galaxy AI's Audio Eraser technology helps the user remove unwanted noise in videos or control audio tones for voices, music, or environmental sounds.
The new Galaxy S25 series will be officially launched on Feb. 7 worldwide, the company said.
Samsung Electronics has frozen the prices for the S25 series at the same level as its predecessor.
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