Google introduces new AR features to shop for beauty products, shoes

Foundation is the most-searched category within makeup. It's also one of the most personal products you can buy -- a slight change in colour or tone can make a huge difference, Google said in a blogpost. With assistance from beauty brands, Google's new photo library features 148 models representing a range of skin tones, ages, genders, face shapes, ethnicities, and skin types.

Google has introduced new ways to shop in AR (Augmented Reality) on Google, including a photo library for users to find their foundation shade and a way to see sneakers in their space.

Foundation is the most-searched category within makeup. It's also one of the most personal products you can buy -- a slight change in colour or tone can make a huge difference, Google said in a blogpost.

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With assistance from beauty brands, Google's new photo library features 148 models representing a range of skin tones, ages, genders, face shapes, ethnicities, and skin types.

To use this feature users will need to search for a foundation shade on Google across a range of prices and brands, like "Clinique Even Better Foundation", according to the blogpost.

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Users will then see what that foundation looks like on models with a similar skin tone, including before and after shots, to help them decide which one works best for them.

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Moreover, the new feature also allows users to try out products in 3D and AR.

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Users can spin, zoom and see the shoes in their space as they decide if the colour, laces, tread or sole fit their style.

Users will need to search for a sneaker type, like "Shop blue VANS sneakers," and tap "View in my space", the blogpost added.

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