Following the remarkable success of its recent product line, realme is gearing up for the launch of its newest addition to the number series - the realme 12+ 5G. This marks the brand's first foray into the "plus" model within the mid-premium segment, adding to its diverse lineup of offerings.
The realme 12 Pro series 5G, which debuted earlier this year, has undeniably been a triumph for the brand, serving as its flagship release for the year. Garnering an overwhelmingly positive response, the smartphones have achieved a significant milestone with over 120,000 units pre-booked in the Rs 25,000-Rs 35,000 price range. This remarkable figure not only underscores the strong demand for realme's products but also reflects the trust and confidence that customers place in the brand.
Solidifying its position as a leader in the mid-premium smartphone market, the realme 12 Pro Series 5G made a notable impact during its initial sale, with an impressive 150,000 units sold. In January 2024, it emerged as the top performer in online sales across various platforms, including realme.com and Flipkart.
Furthermore, in 2023, realme secured the fifth position in the Indian smartphone market for the Rs 20,000-Rs 30,000 price range, capturing a 12 percent share.
The introduction of the "+" symbol in the upcoming realme 12+ 5G exemplifies the brand's dedication to providing value-driven premium experiences within the mid-range smartphone segment. Embodying the essence of the "One More Plus" campaign, the device promises enhanced satisfaction and enjoyment for users.
Anticipated to feature upgraded specifications from its predecessor, the realme 12+ 5G is expected to boast the luxurious watch-inspired design and advanced camera technology that characterizes the brand's offerings.
As realme continues to lead in innovation and set new benchmarks in the smartphone industry, the launch of the realme 12+ 5G marks a significant milestone in its journey.
"Stay tuned for further updates and details about this highly-anticipated launch," the company stated.
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