Elon Musk’s X Increases Premium+ Subscription Prices by 35% in India and Worldwide

Tech billionaire Elon Musk has hiked prices of its top-tier subscription service, Premium+, by a massive 35 percent for new and existing users in India, among the global markets.

Starting 21 December, the Indian Premium users will have to pay Rs 1,750 a month, as the hike is approximately 35 per cent from Rs 1,300, which they would be paying now.

Similarly, annually, the Premium users in the country will have to pay Rs 18,300 which is up from Rs 13,600 at the moment (up by nearly 35 per cent).

This is the highest ever price hike since the social media platform's acquisition (earlier called Twitter) by the tech billionaire in 2022.

In India, the basic tier subscription rate remains the same at Rs 243 and premium tier at Rs 650 also.

In the US, Premium will cost $22 a month-up from $16. Yearly subscription cost now shoots up to $229 up from $168.
"When you are an existing subscriber and your next billing cycle begins before January 20, 2025, your current rate will apply and otherwise, the new rate will come into effect with your very first billing cycle thereafter.".

According to the company, Premium is now completely ad-free and interruption-free browsing.

"This significant enhancement is reflected in the new pricing. Premium subscribers will enjoy higher priority support from @Premium, access to new features such as Radar, and higher limits on our most cutting-edge Grok AI models, ensuring you're always ahead of the curve," said the social media platform.

"Increased pricing enables us to invest more into making Premium better and better over time," it added.

X further stated that the company has "shifted its revenue share model to reward content quality and engagement rather than ad views alone".

"Your Premium subscription fee contributes to this new, more equitable system where creator earnings are tied to the overall value they bring to X, not impressions of ads," it added.