In an exciting development, Blinkit, the rapid commerce platform under Zomato's umbrella, announced a strategic collaboration with Sony. Their joint venture aims to make the highly sought-after PlayStation 5 available to consumers through Blinkit's platform.
Mark your calendars for April 5th, as Blinkit unveils the arrival of PlayStation 5 on its platform. Albinder Dhindsa, the CEO of Blinkit, shared the thrilling news via X, hinting at the imminent launch.
This isn't the first time Blinkit has forged partnerships with tech giants. Earlier this year, Blinkit teamed up with Samsung to bring the latest Galaxy S24 series to Indian consumers. Residents of Delhi-NCR, Bengaluru, and Mumbai were thrilled to access the Galaxy S24 Ultra, Galaxy S24+, and Galaxy S24 smartphones with Blinkit's promise of delivery in under 10 minutes.
Recalling a successful collaboration from the previous year, Blinkit partnered with Unicorn, an Apple premium reseller, to offer the 'Make-in-India' iPhone 15 and iPhone 15 Plus to customers in Delhi-NCR, Mumbai, Pune, and Bengaluru.
Amidst these collaborations, Blinkit's operational revenue witnessed a remarkable surge, reaching Rs 724.2 crore in FY23 from Rs 236.1 crore in FY22. However, it also experienced an increase in losses, which amounted to Rs 1,078.9 crore in FY23, marking an 8.2% rise from FY22's Rs 996.7 crore.
Notably, Blinkit was acquired by Zomato in an all-stock deal valued at $568 million, underscoring its significance in the rapid commerce landscape.
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