Indian actress Katrina Kaif has been appointed the world brand ambassador for the Maldives, the Maldives Marketing and Public Relations Corporation (MMPRC) stated on Tuesday.
Designated as Visit Maldives, the MMPRC announced that Kaif, 41, will also be the new representative of the "Sunny Side of Life" campaign, intended to showcase the island nation—a popular destination for tourists and honeymooners.
Katrina was thrilled to be taking on the role, saying in an interview with Sun Online, "The Maldives is the epitome of luxury and nature at its finest — where sophistication meets serenity. I'm privileged to be the face of the Sunny Side of Life."
She further stated, "This partnership is all about sharing the very best of travel experiences with international audiences, and I'm thrilled to enable people everywhere to encounter the special appeal and world-class amenities of this remarkable destination."
Ibrahim Shiuree, CEO and Managing Director, Visit Maldives, was delighted to welcome Katrina to the campaign, citing her universal appeal. "We are delighted to welcome Katrina to our global brand ambassador family. Her bubbly personality and in-depth connection with audiences across the globe make her an ideal ambassador for the Sunny Side of Life," he added.
The news comes as Visit Maldives is launching the Summer Sale campaign to bring more tourists to the island paradise.
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