American model Hailey Bieber has been chosen by South Korean athleisure brand FILA to serve as its new global brand ambassador.
The autumn of 2022 was Bieber's first appearance in its advertisement. She will work with the new multi-year relationship to create distinctive sportswear designs, with the first drop scheduled for fall/winter 2024.
The autumn 2023 campaign for the brand, in which Bieber and tennis player Reilly Opelka are the leads, synchronises with the news. To celebrate the 50th anniversary of FILA's F-Box emblem, Renell Medrano captured images of Bieber and Opelka wearing a variety of sporty clothes, including matching athleisure sets, polos, windbreakers, and tennis equipment, in fresh shades of white, red, navy blue, and deep green.
Hailey‘s personal style combined with the brand's classic design for a limited edition collection with equal parts of boldness and creativity.