Damyant Singh Khanoria, the Chief Marketing Officer (CMO) at OPPO India, has decided to step down from his role after a successful three-year tenure at the company's helm. Khanoria, who previously held positions at Apple and sportswear giant adidas, brought his extensive 23 years of industry experience to OPPO when he joined in December 2020. His departure from OPPO, although not formally announced by the company, has been confirmed by reliable sources.
During his time at OPPO, Khanoria played a pivotal role in steering the brand's marketing strategies and contributed significantly to the brand's growth trajectory in India. His leadership coincided with a period of substantial growth for OPPO, marked by a focus on product innovation, robust R&D initiatives, and local production. Khanoria expressed his pride in leading OPPO's marketing team during a phase of unprecedented growth for both the brand and the industry.
Under his guidance, OPPO India curated an impressive product lineup across various price segments, incorporating cutting-edge technology to ensure users remained at the forefront of innovation. This approach resulted in OPPO capturing approximately 10% market share in the third quarter of 2023, as reported by the International Data Corporation (IDC).
Khanoria had emphasized OPPO's commitment to pushing technological boundaries and driving innovation to develop state-of-the-art devices tailored for the dynamic Indian market. While his departure marks the end of his tenure, it also stands as a testament to the significant contributions he made to OPPO India's growth and market positioning during his leadership.
(With Agency Inputs)
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