TVS Motor Company has officially announced that Norton Motorcycles, the legendary British marque it bought in 2020, will launch in India by the end of 2025.
TVS bought Norton for Rs 153 crore and has already invested more than Rs 1,000 crore in the brand. The money has gone into product development, research and development, and building a new factory in Solihull, UK, which has the potential to make about 8,000 bikes every year.
Norton is going to introduce six new models by 2027, all of which will be with a focus on Design, Dynamism, and Detail.
As per NDTV Auto, TVS Managing Director Sudarshan Venu praised the India-UK Free Trade Agreement (FTA), saying that it will greatly assist Norton in growing and having easier access to global markets.
"The FTA will drive growth and make it simpler for Indian brands such as ours to go global," Venu said. "Norton's entry into India later this year is well timed with this news."
Norton bikes will be manufactured at TVS's Hosur facility in Tamil Nadu, which will put Norton directly in the race against top retro brands like Royal Enfield, Triumph, and Harley-Davidson in India.
One or two new-generation bikes will be launched by the company in September 2025 for India.
Besides that, Norton is developing two new motorcycle platforms:
- A 350-450cc platform for India and other developing markets
- A 600-650cc platform targeting Europe and the rest of the world
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