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The company aims to expand to 30 more cities by the end of this year, reading to customers in over 100 cities. After opening its 100th store in March, Cashify registered 70 per cent growth within a short span of eight months. Currently, the company has 170 stores in over 77 cities. "In the last couple of years, we have witnessed multifold growth in terms of expansion, consumer reach and marketing. We are at the forefront of the organised refurbished sector in India," said Alok Shukla, VP-Retail at Cashify.

Commenting on this, Erik Jan Middelhoven, Acting Country Commercial Manager, IKEA India said, "India is a digital-first country, and we want to reach out to the many people to become more accessible and showcase the brand's range of products to enable a better life at home. We are excited to introduce the concept of 'Live from IKEA', that takes the overall customer experience to a new level