Aditya Roy Kapoor

The women-first dating app launched a global integrated campaign titled Kindness is Sexy featuring new content with actor Aditya Roy Kapur. This partnership comes at a time when singles in India are more focused on kindness as a key element of their dating decisions. According to its latest survey, an overwhelming majority (81 per cent) of respondents in India agree that kindness is sexy now more than ever before and 56 per cent of respondents value kindness over physical attributes in a potential partner.