With the growing influence of social media, the emphasis on fashion and trendy clothing has become greater than ever before. The Indian fashion enthusiast crowd often finds itself rushing while trying to keep up with all the latest trending styles as numerous influencers and celebrities come up with entirely new looks every day. As today's fashion industry is extremely dynamic and versatile, the easiest way to keep up with the trends is to look into the fast fashion brands available in the market. Fast fashion is a term that is widely used to define clothing designs that are similar to catwalk fashion and are a closer alternative to them available at the cheaper price range. As the trending styles flow into the market at affordable prices, the public has more accessibility to hop on to the catwalk fashion trends. Even though there are several flaws in the fast fashion industry, the cheap prices and easy accessibility to trending garments have kept the brands in the fast fashion industry growing. Here are the top 10 fast fashion brands for Indian millennials :
1. H&M: Hennes & Mauritz AB, better known as H&M is one of the largest growing fast fashion brands in India. As the Swedish brand offers a variety of trending stylish clothing at a comparatively affordable range, H&M has consistently kept the youngsters of the country hooked to their stores. In addition to this, it is also the second-largest clothing retailer in the world. It is available offline and online stores alike.
2. Zara: The list of the most popular clothing brands among the teenagers and youngsters of the country always has Zara making its appearance on it. It is a Spanish apparel retailer and also the largest clothing retailer in the world. It is a part of the Inditex group. In comparison to H&M, Zara has a larger variety of more luxury-styled garments which also pushes the cost of Zara clothing higher compared to the other fast fashion brands. It is available on both offline and online stores.
3. Forever 21: The American fast-fashion brand has had its share of ups and downs but it is still one of the most liked fast fashion brands in India. The brand has given the Indian audience a variety of clothing and fashion accessories but the Aditya Birla Fashion (ABFRL) owned Forever 21 had also faced challenges after going bankrupt but several stores are still running in the country. ABFRL had said earlier that it would downsize the operations of the brand.
4. UNIQLO: It is a Japanese casual wear clothing brand that is available both offline and in online stores. The brand has nearly 6 offline stores across the country and it first came to India in 2019. In just a few years it has widely become one of the topmost liked fast fashion clothing brands in the country and it is also the third-largest clothing retail brand in the world after Zara and H&M.
5. Fashion Nova: Fashion Nova is also an American fast fashion retail company. The brand majorly operates online and has been gaining extensive popularity as the internet's favorite fashion label. With the hottest internet sensations Kylie Jenner and Cardi B endorsing the brand, the fast-fashion retailer has been gaining popularity among Indian fashion enthusiasts as well.
6. ASOS: ASOS is yet another online fashion brand that has been breaking the internet with its rising fame. The British fashion and cosmetic retailer sells over 850 brands in its stores and also as its own range of clothing and accessories.
7. GAP: Clothing retail company GAP is also an American fast fashion brand that has gained fame around the globe. GAP has offline and online stores in the country but is on the costlier edge of fast fashion, it offers quality clothing.
8. Boohoo: The boohoo group has several brands specifically crafted for the fast-moving fashion trends including the boohoo, boohooMan, Nasty Girl, Pretty little things, and several more which dedicatedly work on a certain niche of customers. The online brand has been one of the most trending names in the fast fashion industry. It is also a British online fashion retailer that Indian buyers can access via online stores. The fast-fashion trends of the international market reach these online stores way faster than the offline fast fashion retail stores.
9. Roadster - The Indian fast fashion brand is owned by fashion e-commerce site Myntara which calls itself an intelligent fast fashion brand. The Myntara owned brand specializes in an exclusive range of riding gear.
10. Urbanic - Urbanic has rapidly grown in the country to become one of the most liked online trendy fashionable clothing. The London fashion brand brings to the Indian market the trendiest catwalk fashion wear at the most affordable rates. The western clothing brand also made steady progress as it was an acceptable alternative for buyers who used to shop from Shein.
