LinkedIn

The information came from the app researcher Nima Owji. Owji tweeted on Thursday, "#Linkedin is working on LinkedIn Coach!" "It's an AI ASSISTANT that helps you apply for JOBS, learn new SKILLS, and find more ways to CONNECT with your network!" He also shared a picture highlighting the feature.

Keren Baruch, Director of Product at LinkedIn, who unveiled the feature on a LinkedIn post, said, "When it comes to posting on LinkedIn, we’ve heard that you generally know what you want to say, but going from a great idea to a full-fledged post can be challenging and time-consuming. So, we’re starting to test a way for members to use generative AI directly within the LinkedIn share box".

A fake job offer is the most popular scam (48 per cent) and a damaged reputation (48 per cent) was the leading outcome of LinkedIn scams, according to NordLayer, a network security solution for businesses. Almost half of companies (45 per cent) are also aware of a scam on LinkedIn using their organisation's brand name, the findings showed.

LinkedIn will now start to show 'verifications related to a job post', displaying verified information about a job poster or their company. "When you see verifications on job posts, that means there is information that has been verified as authentic by the job poster, LinkedIn or one of our partners," LinkedIn said in a blogpost on Monday.

The company's CEO Ryan Roslansky said in an email to employees that the move was aimed at streamlining the company's operations. "As we guide LinkedIn through this rapidly changing landscape, we are making changes to our Global Business Organization (GBO) and our China strategy that will result in a reduction of roles for 716 employees," he wrote late on Monday.

"Using generative AI with information from your profile, the hiring manager's profile, the job description, and the company of interest, we create a highly personalised draft message to get a conversation started," Ora Levit, Senior Director, Head of Core Growth + Premium at LinkedIn, wrote in a post.

"Starting today, we're rolling out three additional ways to verify your identity and where you work. We believe verification should be for everyone on LinkedIn, that's why every feature will be available and free to all our members," LinkedIn said in a blogpost. LinkedIn is partnering with CLEAR, a secure identity platform, to provide verification for its members in the US.