Bernard Arnault: The Man Who Revitalized French Couture

Bernard Arnault, is a French businessman best known as the chairman and CEO of the French conglomerate LVMH Moët Hennessy Louis Vuitton SA, the largest luxury-products company in the world. In 2021, Arnault knocked Elon Musk off from the Forbes’ list to become the second richest person in the world. 

Bernard Arnault, is a French businessman best known as the chairman and CEO of the French conglomerate LVMH Moët Hennessy Louis Vuitton SA, the largest luxury-products company in the world.

Arnault graduated from the École Polytechnique in Paris with a degree in engineering. In 1971 he took control of his father’s construction firm Ferret-Savinel. Eight years later he changed the company’s name to Férinel Inc. and shifted its focus to real estate.

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With $15 million of his own money, Arnault, together with Antoine Bernheim, a managing partner of the French bank Lazard Frères and Co., raised the $80 million necessary to purchase Boussac Saint-Frères, a bankrupt textile company that owned the fashion house of Christian Dior. Then, in 1987, Arnault was invited to invest in LVMH by the company’s chairman, Henri Racamier. Investing through a joint venture with Guinness PLC, Arnault ousted Racamier in 1990 and started to sweep a slew of fashion companies into the LVMH fold: Christian Lacroix, Givenchy, and Kenzo; the leather goods companies Loewe, Céline, and Berluti; the jeweler Fred Joailler; the DFS group (the world’s biggest duty-free chain); and the beauty retailer Sephora.

Arnault was known in Europe as the man who revitalized French couture in 1995 by appointing British fashion designer John Galliano to replace the venerable Hubert de Givenchy at the latter’s Paris fashion house. The “Pope of Fashion,” as Arnault was dubbed by Women’s Wear Daily, a year later moved Galliano to Christian Dior and appointed the brash British fashion designer Alexander McQueen to replace him. Arnault then hired Marc Jacobs, a young American designer, to the post of creative director at Louis Vuitton, a maker of luxury leather goods. By the early 21st century, Arnault’s fashion foresight had revived interest in these traditional fashion houses.

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In 2007 Arnault was named Commander of the Legion of Honour, France’s highest order. The same year, he was featured in Time magazine’s annual Time 100 issue as one of the 100 most influential people in the world.

In 2021, Arnault knocked Elon Musk off from the Forbes’ list to become the second richest person in the world. 

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